Clara Panetier: the art of illustrating the Griffon universe
At a time when our world is saturated with hyper-realistic images generated by artificial intelligence to depict everything, Griffon chooses instead to work with artists to illustrate its universe.
Marking a desire to reconnect with a more human, artisanal, and unique aesthetic by renewing the century-old tradition of advertising illustrations, Griffon fell in love with illustrator Clara Panetier.
A Parisian, Clara worked in fashion for about ten years before returning to her first love: drawing.
A colorist at heart, she poetically and delicately outlines a world enhanced through a gaze that sees only beauty. She has recently collaborated with the most prestigious houses. Some of her illustrations can be found at Image Republic, and she is the author of a beautiful illustrated book, "Paris Rêvé," listing her favorite Parisian addresses.
Griffon seen by Clara Panetier
We had the honor of co-creating with Clara interiors inspired by France’s most iconic places: a Parisian Haussmann apartment, a villa in Nice overlooking the Riviera, the roofs of an Anglo-Norman building in Deauville, a chalet in Megève, and a cabin at Cap Ferret.
Clara takes our toilets on a journey to the most beautiful corners of France, inspiring carefree escape and making us dream of the finest interiors.
Through her joyful and colorful illustrations, the artist feeds our imagination and allows Griffon toilets to blend into every environment.
• The Original in Marsili color settles in a beautiful Parisian apartment, elegant and colorful.
• The Original comes to life in the heart of a villa in Nice in a custom color, sunny and authentic.
• The Original curls up under the roofs of an Anglo-Norman building in Deauville in our deep Spirulina green.
• The Original, shown in Azure color, nestles in a warm and cozy chalet in Megève.
• The Original spends its summer holidays at Cap Ferret in the Oursin version.
A tribute to the origins
In a completely free approach, Clara embraced the brand’s history to unleash the genius of her creativity through three advertising posters.
Directly inspired by the 1950s, the decade that saw the birth of Griffon alongside the Alliance Graphique Internationale, these posters are true works of art, witnesses to one of the most remarkable periods in design history.
An artistic and inspiring collaboration
Thus, Griffon's collaboration with Clara Panetier perfectly illustrates the brand's commitment to promoting artists, its special sensitivity to design, and its desire to show that beauty transcends and unites all eras.
